FC Schalke 04 Esports announces cooperation with Backforce
FC Schalke 04 Esports has added another strong partner to its sponsoring portfolio: The Royal Blues have agreed on a long-term partnership with Backforce. Backforce is the new brand of the renowned office chair manufacturer and Europe's market leader for professional seating solutions, Interstuhl. The cooperation with the family-run company from Baden-Württemberg is initially dated until June 30th, 2022.
Alexander Jobst, Board Member for Marketing and Communications at FC Schalke 04, is looking forward to the partnership: “For more than 50 years, Interstuhl has been offering specialized and high-performance seating solutions from Germany, that impress with their quality and innovation. As Interstuhl’s new brand, Backforce brings together the knowledge, expertise and experience of more than five decades and unites them into a product that meets the high demands of professional gamers. I am pleased to welcome Backforce as another strong partner at FC Schalke 04 Esports.”
Tim Reichert, the miners’ chief gaming officer, explains: “During practice sessions, our players spend a lot of time sitting. This creates special requirements for an optimal workplace. With Backforce, we have a competent and experienced partner on our side.”
With the new brand, Interstuhl opens up to the B2C market and focuses on the rapidly growing gaming and esport industry: “We want to transfer our core competence into a new, dynamic and very exciting market,” says Interstuhl CEO Helmut Link.
“We are looking forward to working with FC Schalke 04 Esports. In just three years, the club has succeeded in establishing itself as one of Europe’s leading esport organizations. Supporting such a professional team with new challenges is a task that we will be passionate about,” explains Stefan Krumme, esports Manager at Interstuhl.
As a partner of FC Schalke 04 Esports, Backforce receives extensive advertising and marketing rights. Among other things, Backforce is new sleeve partner of FC Schalke 04 Esports.