Betway becomes new premium partner of Schalke 04

The worldwide online betting company Betway will become the new premium partner of Schalke 04 on 1st July 2021. The agreement will last for three years and end on 30th June 2024.


Alexander Jobst, board member for marketing, sales and organisation: “Together with Betway, we have agreed a long-term partnership that also gives us security with regard to the new legal regulation of the gambling market in Germany. We are pleased to have secured a strong partner in Betway for this constantly changing market.”

Betway’s global brand presence spans many major sports teams and leagues, including the Bundesliga, English Premier League, La Liga, NHL and NBA.

We are pleased to have secured a strong partner in Betway for this constantly changing market.

Alexander Jobst

Maik Brodowski, Betway’s Head of Marketing for Germany, said, “It is a great honour to work with FC Schalke 04 – one of the most well-known names in German football. We look forward to supporting the club and its ambitions on its way back to the Bundesliga.”

The premium partnership will give Betway comprehensive advertising and marketing rights over the coming years.

About Betway

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit

Betway Group is a leading provider of innovative, entertaining, and exciting sports betting offerings both domestically and internationally as well as online gambling including slot games on the foreign market. Launched in 2006, the company operates across a number of regulated online markets. Betway holds licenses in eight European countries including the Germany, UK and Spain. With offices in Malta, London, Guernsey, Isle of Man and Cape Town, the Betway team comprises over 2,000 employees.

Betway prides itself on providing its customers with a bespoke betting experience, supported by a fair, safe and responsible environment. Betway is a member of several prominent industry-related bodies, including Deutscher Sportwettenverband (DSWV), Deutscher Verband für Telekommunikation und Medien (DVTM), International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to many responsible gambling charities, including GambleAware.


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