Coca-Cola extend sponsorship deal

FC Schalke 04 and premium partners Coca-Cola have agreed on an extension of the current sponsorship deal. Coca-Cola is the world’s largest beverage company and share the same passion for football with fans across the globe.


The American corporation is football’s oldest partner and has been supporting large-scale events such as the FIFA World Cup™ for several decades. The company’s partnership with Schalke began in 2013.

FC Schalke 04 and Coca-Cola’s partnership has become a cooperation of mutual trust. “We’re happy to be supporting the club with a focus on the future, even in turbulent times, and we wish them a successful start to the season,” said Andreas Laub, Head of Partnerships & Asset Management at Coca-Cola.

For us, the resumption of this partnership is a reflection on our successful work together.

Alexander Jobst

Alexander Jobst, Marketing, Distribution & Organisation Director at FC Schalke 04, welcomes the sponsorship extension: “For us, the resumption of this partnership is a reflection on our successful work together – especially in light of the corona pandemic, which poses a real challenge for big companies as well. For this reason, we’re especially delighted that Coca-Cola are remaining committed to us.”

In accordance with the long-term sponsorship deal, Coca-Cola will obtain the right to supply their products in the stadium, a selection of advertising spaces in the VELTINS-Arena and around the club complex, plus marketing rights in club media activities (website, social media, Schalke TV, etc.).


Share page