Coca-Cola extend sponsorship deal

FC Schalke 04 and premium partners Coca-Cola have agreed on an extension of the current sponsorship deal. Coca-Cola is the world’s largest beverage company and share the same passion for football with fans across the globe.

Coca-Cola-Vertragsverlängerung

The American corporation is football’s oldest partner and has been supporting large-scale events such as the FIFA World Cup™ for several decades. The company’s partnership with Schalke began in 2013.

FC Schalke 04 and Coca-Cola’s partnership has become a cooperation of mutual trust. “We’re happy to be supporting the club with a focus on the future, even in turbulent times, and we wish them a successful start to the season,” said Andreas Laub, Head of Partnerships & Asset Management at Coca-Cola.

For us, the resumption of this partnership is a reflection on our successful work together.

Alexander Jobst

Alexander Jobst, Marketing, Distribution & Organisation Director at FC Schalke 04, welcomes the sponsorship extension: “For us, the resumption of this partnership is a reflection on our successful work together – especially in light of the corona pandemic, which poses a real challenge for big companies as well. For this reason, we’re especially delighted that Coca-Cola are remaining committed to us.”

In accordance with the long-term sponsorship deal, Coca-Cola will obtain the right to supply their products in the stadium, a selection of advertising spaces in the VELTINS-Arena and around the club complex, plus marketing rights in club media activities (website, social media, Schalke TV, etc.).

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