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HEGMANNS Group becomes premium partner and DFB-Pokal sleeve sponsor
Ahead of the first round of the cup against VfR Aalen, FC Schalke 04 is pleased to announce a new premium partnership with the HEGMANNS Group, an engineering firm based in Gelsenkirchen just six kilometres away from the VELTINS-Arena. As part of the partnership, the family-run business will feature as the sleeve sponsor on S04’s shirts in the 2024/25 DFB-Pokal campaign.
The company has been a stadium box partner of the Royal Blues since 2017 and the collaboration between the two parties has steadily intensified over the years. Most recently, the HEGMANNS Group became part of Schalke’s Zukunftsschmiede (Forging the future) – a network of companies from the region – and also joined S04’s Unternehmenself (Company XI) initiative ahead of EURO 2024 to promote Gelsenkirchen as a sustainable economic hub.
Alongside sleeve sponsorship in the domestic cup competition, the company will also receive extensive advertising rights, such as perimeter hoardings during match broadcasts and a cross-media presence on the Royal Blues’ digital channels.
In HEGMANNS Group, we have been able to bring in another regional, or in this case Gelsenkirchen-based company as part of a comprehensive partnership.
“HEGMANNS Group has been an incredibly reliable partner for FC Schalke 04 for over ten years – we work very well together and really value each other. The partnership has continued to grow naturally, and now we have taken another significant step together. It’s a real success story for Schalke,” said Schalke 04 CEO Matthias Tillmann, adding: “In HEGMANNS Group, we have been able to bring in another regional, or in this case Gelsenkirchen-based company as part of a comprehensive partnership. I’m looking forward to seeing their logo on our team’s sleeves during our opening DFB-Pokal match, and hopefully in a few more rounds too.”
Stefan Hegmanns, CEO of HEGMANNS AG, is also proud to have taken this collaboration to the next level: “As a long-time fan and now sponsor, Schalke 04 means a lot to me. Our premium partnership and sleeve sponsorship in the DFB-Pokal isn’t just an amazing chance to increase the awareness of our group, it’s also about a strong alliance of two Gelsenkirchen-based partners. We’re looking forward to a successful cup campaign together with the club and its fans, and to strengthening the region.”
The HEGMANNS Group offers international engineering services for the construction and modernisation of plants in the fields of hydrogen production, environmental technology, chemicals, refineries, pharmaceuticals, power plant technology, and renewable energy. Founded in 1969 in Gelsenkirchen-Erle by brothers Hans-Dieter and Gerhard Hegmanns, the HEGMANNS Group, with around 900 employees, is one of the largest family-owned engineering firms in Germany. The HEGMANNS Group is now led by Stefan Hegmanns, representing the second generation of the family.
