hülsta are FC Schalke 04’s new sleeve sponsor

With their innovative products, hülsta have been key players in the furnishing sector in Germany for several decades now. More than 220 national and international patents have been registered in hülsta’s name. The company has been a partner of FC Schalke 04 since 2020, enjoying advertising and marketing rights in the VELTINS-Arena, prior to now becoming sleeve sponsors.

As Schalke’s interior decoration partner, hülsta redesigned various areas of the VELTINS-Arena. The furniture manufactures took over the whole rebuild as general contractors, taking responsibility for the design and the installation, which included high-quality flooring, new wall structures, bar areas and all the furniture. All the rooms “Club 1904”, “Hagedorns”, “die Steiger Bar” and “der LaOla-Club” were designed and fitted by them.

“As a strategic partner of S04, hülsta already played a big role in developing several hospitality areas in the VELTINS-Arena with their excellent ideas. We were fully satisfied by the design and quality of the furnishings. I’m therefore pleased that the hülsta logo will be present on the sleeves of our shirts and that we will continue to work together on projects in the VELTINS-Arena and in the club offices,” said Dr. Bernd Schröder, FC Schalke 04 CEO.

Dr. Thomas Knecht, executive partner and CEO of the hülsta group, is also delighted with this new development: “FC Schalke 04 have a massive and passionate fan base, both locally and nationally. We’ve maintained a decades-long friendship with this club full of tradition in the Ruhr area. The past few years have been defined by the mutual trust and fantastic joint projects. All of this motivated us to strengthen our partnership.”