S04 extend their partnership with Coca-Cola until at least 2025
Good news at the start of the year: FC Schalke 04’s partnership with Coca-Cola Europacific Partners Deutschland GmbH that began in 2013, will continue over the coming years. The contract between the Royal Blues and their premium partners has been extended until 2025 (having been due originally to run out in 2022) and is valid for both the Bundesliga and Bundesliga 2. Visitors to the VELTINS-Arena will have access to a wide range of alcohol-free beverages including Coca-Cola, Coca-Cola Zero and Mezzo Mix.
“Schalke 04 and Coca-Cola can look back on a long and faithful partnership. We are really pleased to be supporting the club for the coming years and wish the fans a successful season,” said Andreas Laub, Head of Partnerships & Asset Management at Coca-Cola.
The fact that the contract is valid for both leagues shows the trust and mutual appreciation we have for each other, even in tough times brought on by the pandemic.
“We are very happy to be extending our successful cooperation with Coca-Cola long-term, until at least 2025,” said Dr. Bernd Schröder, CEO of FC Schalke 04. “The fact that the contract is valid for both leagues shows the trust and mutual appreciation we have for each other, even in tough times brought on by the pandemic. We are looking forward to further successful years together.”
As part of the long-term sponsorship deal, Coca-Cola will have delivery rights to the stadium, selected advertising spots at the club, including at the VELTINS-Arena, as well as marketing rights with club media (website, social media, Schalke TV etc.).