Schalke 04 launch innovative content cooperation with Onefootball
Working together for greater reach: FC Schalke 04 have teamed up with Onefootball. As of now, all editorial content on the club’s homepage schalke04.de will also appear on the App and website of the world’s largest football media platform. Onefootball will be directly linked with the S04 backend, meaning the content will simultaneously appear on both the Royal Blues’ homepage and on Onefootball.
Alexander Jobst, marketing and communications director at S04: “This cooperation allows us to take the next step in the field of digital content distribution and we have found the right partner in Onefootball. Not only will we reach our own fans via Onefootball, but we will also be able to reach out to lots of new target audiences. We would like to use this reach to attract more people to Schalke 04.”
We wants to use this reach to attract more people to Schalke.
Lucas von Cranach, CEO and founder of Onefootball, said the following: “We are delighted that Schalke 04 have decided to make their content available to our App users, becoming the first Bundesliga club to do so. This gives all Schalke fans flexibility in keeping up to date with all the latest club news. The integration of official club content into our own package is a further milestone in our product development and we are looking forward to welcoming more clubs into our network in the near future.”
Every month, Onefootball reaches over 60 million football fans worldwide, making it the most popular media platform among young football fans. Through its own news and video studio, Onefootball provides the young generation with football news, live streams, breaking news, live results, reports and videos in six different languages via its own Onefootball platform, as well as on social media channels YouTube, Facebook and Instagram. Founded eleven years ago as one of the first apps on the Apple App Store with more than 1000 users, the company now employees 220 people from its headquarters in Berlin, as well as offices in London, New York, Mexico City and São Paulo. The Onefootball app has been voted as the best app product by Apple and Google on multiple occasions – most recently in 2017.