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Schalke and VELTINS agree ten-year contract extension
FC Schalke 04 and the C. & A. VELTINS brewery will continue their partnership well into the next decade. The family-run traditional brewery has secured the naming rights to the VELTINS-Arena until the end of the 2035/36 season. The new agreement comes into effect from the 2026/27 campaign and runs for a further ten years. Rounding off a strong commercial year in 2025, the extension sends a clear signal of continuity and long-term planning security.
The decade-long commitment underlines the trust in the shared path and strengthens the club’s long-term outlook. In addition to the naming rights of the VELTINS-Arena, the brewery will also retain the pouring rights and various advertising rights.
“I would like to sincerely thank VELTINS for extending our long-standing partnership. The discussions were positive throughout and driven by a shared desire to continue on this path together with a strong signal for the future. We have agreed on a financially robust deal that will give us real momentum in the years ahead. Bringing an overall successful partner year in 2025 to a close with such a positive commitment sends a very strong message,” said Matthias Tillmann, CEO of FC Schalke 04.
Bringing an overall successful partner year in 2025 to a close with such a positive commitment sends a very strong message.
Fabian Veltins, Marketing Managing Director at the C. & A. VELTINS brewery and representative of the sixth generation of the family, is equally pleased with the new agreement. “This contract extension underlines the strength and continuity of our partnership, something that is also deeply embraced by Schalke’s supporters. With its multi-functional character, the VELTINS-Arena has become a symbol of a likeable and sustainable sporting partnership.”
The partnership between Schalke 04 and VELTINS has existed for almost 30 years. Ahead of the 1997/98 season, VELTINS first became the club’s shirt sponsor, followed by the acquisition of pouring rights and, since 2005, the naming rights to the VELTINS-Arena. Over the years, both partners have delivered numerous successful projects together, including the VELTINS fan campaigns, which have created many special experiences, and “Dein Heimspiel”, giving amateur teams the opportunity to play a match at the VELTINS-Arena.
