Whitefield are FC Schalke 04’s new sleeve sponsor

The Whitefield Group holding has been the majority shareholder of HARFID Holding since October 2022. As part of the existing partnership that began in 2018, HARFID became the club’s sleeve sponsor for the 2021/22 season. Whitefield are now becoming a premium partner for Schalke, and, along with their logo on the sleeve, will also have exclusive advertising rights in the VELTINS-Arena. The HARFID logo will remain on the shirts for the academy teams until the end of this season, as it will for all shirts purchased from fan shops or the online shops. This is because the shirts arrive at the club with that logo printed on them already. The club will continue to sell these shirts instead of wasting them, as in line with the club’s approach to sustainability.

Dr. Bernd Schröder, Schalke CEO, commented: “We’re pleased that the Whitefield Group are taking over HARFID’s position. Our discussions were positive and respectful throughout. We are confident that our partnership will be successful together over the coming months.”

Tanaz Vakili, Chief Legal Officer of the Whitefield Group, was also positive about this new cooperation: “The last few weeks have marked the beginning of a valued partnership with FC Schalke 04. We’re pleased that we have now agreed to work together and we’re looking forward to progress being made as partners, as well as more joint success.”

The Whitefield Group, based in Berlin, is a medium-sized company and operates throughout Europe. Since 2020, the Whitefield Investment AG, as the holding company of the Whitefield Group, has held a 100% stake in their subsidiaries Whitefield Real Estate GmbH, Whitefield Construction GmbH, Whitefield Landbanking Fund GmbH and Whitefield Capital GmbH. The company has invested almost €680 million in real estate, projects and plots since 2020.