S04 partner with Deutsche Krebshilfe for special edition shirt
What started in 1973 as a test run in Braunschweig soon became the norm in German football: shirt sponsors. FC Schalke 04 first ran out with a sponsor on the front of their shirts in the Bundesliga in the 1978/79 season. Günter Siebert, then president of the club, decided that the Royal Blues would promote a charitable cause in the form of the Deutsche Krebshilfe (German Cancer Aid).
