Bernd Schröder: I can’t wait to get started at Schalke
Bernd Schröder is ready to get to work auf Schalke. The 55-year-old has filled the position of CEO at Schalke, with his first day in the new role coming on Monday (3/1). He had been selected to fill the position in September after being identified as the best candidate following a selection committee organized by Schalke’s supervisory board.
Schröder’s first priority during his first few hours in his new position was to introduce himself to the club’s employees. The meetings with various departments and staff members all took place virtually. “I would have liked to have been able to meet everyone in person,” said Schröder. “However, the pandemic did not allow for this to happen. Nevertheless, it was important to me that I get to see everyone virtually. We will make time for an in-person meeting as soon as possible.”
Excited and motivated
Schröder is approaching his new challenge in Gelsenkirchen with both excitement and sense of motivation. “I’m very excited to get started at Schalke. We have some important months ahead of us, in a very exciting league with 16 matches remaining,” said the new CEO. “At the same time, we need to ensure we can meet the financial and pandemic-related challenges in our path. It’s definitely not easy. But, can we accomplish that together? Absolutely! We will also intensify our work on key projects related to the future of Schalke, in order to set the club up well in the long-term.”
The new CEO will head up the Schalke board together with Peter Knäbel and Christian Rühl-Hamers. Most recently, he spent two and a half years as marketing director at Bayer 04 Leverkusen. Schröder graduated with a degree in economics, and began his career as an assistant to the CEO at Allianz Insurance. He then went on to spend 17 years working in various leadership roles at the Bertelsmann Group, and was responsible for overseeing the German-speaking side of the Direct Group’s direct-to-customer business. From 2013 to 2017, the 55-year-old was CEO of Christ Juweliere und Uhrmacher GmbH. Since 2018, the Münster native was also the managing partner of whyit GmbH, a platform that handles the company building of digital business models.