FC Schalke 04 present new 2020/21 shirts
FC Schalke 04 and kit manufacturer Umbro have unveiled the Royal Blues’ new kits ahead of the 2020/21 season. The home, away and third shirts are now available to purchase both online at store.schalke04.de and in all fan shops.
This season, FC Schalke 04’s home look will be a classic, traditional and simple Royal Blue shirt with a white collar. The team will also be wearing the VELTINS-Arena close to its heart, with the away shirt featuring a map of the streets and neighbourhoods surrounding the stadium. Located on the chest of the shirt and superimposed on the map is an image of the VELTINS-Arena. The new third kit is a modern lifestyle shirt in lime green and is made of soft material, to go along with black shorts. The shirt pays homage to the city of Gelsenkirchen, whose colours are green and black and whose crest features a lime tree.
Schalke have partnered with Weekend
To mark the unveiling of the shirts, Schalke have partnered with Gelsenkirchen-based rapper, Weekend, who makes his return after a three-year break from music. His new song “Eine Liebe” (One Love) is an ode to Schalke 04 and to the city of Gelsenkirchen. The music video, which was filmed at the VELTINS-Arena and in the surrounding city, as well as the song, are now available to download on all major video and music streaming platforms. Lightwolf, Weekend’s fourth studio album, will be released on 11th September 2020.
“Together with our kit manufacturer, we’ve developed three shirts for the upcoming season that will hopefully be well received by our fans,” Alexander Jobst, Schalke’s head of marketing, sales and organisation said about the new shirts and this year’s campaign. “I’m very pleased that we were able to bring Gelsenkirchen-based rapper Weekend on board for the launch as well. His song pays homage to the city and to our club.”
The launch will be accompanied by a large-scale advertising and social media campaign. In the days that follow, Schalke fans will be able to view a mural painted by British artist Sparkius in Gelsenkirchen’s historic downtown district. The mural prominently features the new shirts while also depicting the colourful history of the club. Using the hashtag #UnleashYourSchalke, fans will be able to follow the launch and post about the new shirts.
All three shirts are available to purchase for €84.95 in the fan shops and online at store.schalke04.de. The shirts are also available in women’s sizes for the same price of €84.95. Children’s shirts are available to purchase for €64.95. As part of the VAT reduction, Schalke are passing on a 04% discount to buyers, which will be automatically deducted at checkout.