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S04 company value grew to €814 million ahead of coronavirus crisis
International accounting organisation KPMG once again named FC Schalke 04 as one of Europe’s 15 most valuable clubs in their newly published report “The European Elite 2020”.
The Royal Blues are ranked 15th in the report, with KPMG adjudging Schalke’s average company value to be €814 million. The club’s positive trend over the past years makes for impressive reading, with the value rising by 30 percent since 2016, when Schalke 04 was adjudged to be worth €624 million.
Alexander Jobst, marketing and communications director: “The result of the KPMG study ahead of the coronavirus crisis shows that Schalke 04 continues to be among the most valuable football brands worldwide. Irrespective of our sporting success, the long-term strategy of self-marketing our rights has continued to pay dividends over recent years. Seeing our brand value grow once again combines the club’s motivation and aspirations.”
The result of the KPMG study ahead of the coronavirus crisis shows that Schalke 04 continues to be among the most valuable football brands worldwide.
The company value is calculated based on a variety of criteria: profitability, popularity, sporting potential, TV rights and stadium property rights. Alongside revenue from the operational business, other elements such as the squad’s value and social-media reach are also taken into consideration. The reference date for the numbers and data used was 1st January 2020.
The ranking of the most valuable clubs is led once again by Real Madrid with a value of over €3.4 billion. Apart from Schalke, just two other German clubs make the list: Bayern München in fourth and Borussia Dortmund in twelfth.