S04 company value grew to €814 million ahead of coronavirus crisis
International accounting organisation KPMG once again named FC Schalke 04 as one of Europe’s 15 most valuable clubs in their newly published report “The European Elite 2020”.
The Royal Blues are ranked 15th in the report, with KPMG adjudging Schalke’s average company value to be €814 million. The club’s positive trend over the past years makes for impressive reading, with the value rising by 30 percent since 2016, when Schalke 04 was adjudged to be worth €624 million.
Alexander Jobst, marketing and communications director: “The result of the KPMG study ahead of the coronavirus crisis shows that Schalke 04 continues to be among the most valuable football brands worldwide. Irrespective of our sporting success, the long-term strategy of self-marketing our rights has continued to pay dividends over recent years. Seeing our brand value grow once again combines the club’s motivation and aspirations.”
The result of the KPMG study ahead of the coronavirus crisis shows that Schalke 04 continues to be among the most valuable football brands worldwide.