Schalke 04 ranked 6th in 2019 Toutiao Sports Ranking Table

The list includes all football accounts on the Toutiao platform, also including EPL, La Liga and other football associations. Their algorithm rated all the accounts then generated a list presenting the performance of each account by synthesising the quality of their articles, number of followers and interactive data. Schalke 04 are behind only three other football clubs: Barcelona, Real Madrid and RCD Espanyol.

Toutiao is one of the largest content distribution platforms in China, with more than 150 million DAU (*2019 data). Schalke 04 fans can learn real-world news and various information about the club from a series of main social media platforms like Weibo, WeChat, Douyin and Dongqiudi. The club regularly interacts with its fans in China on social media. The fans can win prizes from competitions organised by the club and can even get the chance to interact with the players they love. Although Schalke 04 seems thousands miles away from the Chinese fans, they are still able to feel connected to the club.