Schalke 04 signs license agreement with Fanatics

The partnership will see Fanatics produce and distribute FC Schalke 04 merchandise from the beginning of 2019/2020 season, with the company responsible for global distribution and sales of Royal Blue products through its own online and offline channels.

Alexander Jobst, board member for Marketing and Communications, explains this step: “Fanatics knows the business like no other – especially in our important areas of digitization and internationalization, so we are looking forward to a successful and long-term cooperation.”

Fanatics is a merchandising service provider headquartered in San Mateo, Silicon Valley. The company was founded in 1995 and is responsible for the merchandising of the National Football League (NFL) and the National Basketball Association (NBA), among other things.

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