VELTINS announced as Schalke 04's new main shirt sponsor

Brauerei C. and A. Veltins, Meschede-Grevenstein will be the new main shirt sponsor of Schalke 04. With this, the traditional Sauerland brewery and the Royal Blues join in partnership once again, building upon a relationship that began in 1997 when the VELTINS logo first adorned a Schalke shirt. The shirt sponsorship deal is confined to the 2023/24 season. The long-term partnership of Brauerei C. & A. Veltins and FC Schalke 04 in terms of the serving beer in the ground and in the naming rights for the VELTINS-Arena remain unaffected and this partnership had already been extended until 2027. The details of the contract will remain undisclosed.

Partner

27.07.23, 19:39

Dr. Bernd Schröder, chairman of the board for FC Schalke 04, was pleased by the talks: “Schalke and VELTINS – this is a unique partnership in German football. The work together with VELTINS has always been based on the greatest trust in every respect, both on a personal and professional level. Our talks are shaped by great reliability – which can also be seen again on this occasion. The strong commitment from VELTINS at this time, in an anniversary year for the brewery and shortly before our club’s 120th anniversary is very pleasing, and we can’t wait to start the first game of the new season together with our partner.”

The strong commitment from VELTINS at this time, in an anniversary year for the brewery and shortly before our club’s 120th anniversary is very pleasing, and we can’t wait to start the first game of the new season together with our partner.

Dr. Bernd Schröder

“It is a great feeling to give such a strong signal of the togetherness of the club, the fans and the brewery ahead of the 200th anniversary year for Brauerei C. & A. Veltins and Schalke’s 120th anniversary,” said Michael Huber, chief representative for Brauerei C. & A. Veltins “It makes us very proud to once again be reading the ‘VELTINS’ brand name on royal blue!”

The continued cooperation between FC Schalke 04 and Brauerei C. & A. Veltins, which has now gone on for over 26 years, is a symbol of continuity, more than ever in these changing times. Everything began more than a quarter of a century ago with main shirt sponsorship. This was then followed during the building of the new Schalker Arena, with Brauerei C. & A. Veltins involved from the very beginning with the gastronomical planning. From 1st July 2005, this cooperation continued on a new, future-proofed basis with VELTINS taking over the naming rights for the VELTINS-Arena, which has always been met with unanimous approval by both the members and fans of the ’Knappen’.

Shirts with VELTINS as the sponsor are now available from shop.schalke04.de for €89.95. Delivery of shirts is expected to take at least three weeks – individual name printing may additionally affect the shipping date. All children’s shirts will continue to only be printed with ‘Schalke 04’ across them. This has been agreed together with VELTINS.

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