Veltins Archive

Schalke and VELTINS agree ten-year contract extension

FC Schalke 04 and the C. & A. VELTINS brewery will continue their partnership well into the next decade. The family-run traditional brewery has secured the naming rights to the VELTINS-Arena until the end of the 2035/36 season. The new agreement comes into effect from the 2026/27 campaign and runs for a further ten years. Rounding off a strong commercial year in 2025, the extension sends a clear signal of continuity and long-term planning security.

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VELTINS announced as Schalke 04's new main shirt sponsor

Brauerei C. and A. Veltins, Meschede-Grevenstein will be the new main shirt sponsor of Schalke 04. With this, the traditional Sauerland brewery and the Royal Blues join in partnership once again, building upon a relationship that began in 1997 when the VELTINS logo first adorned a Schalke shirt. The shirt sponsorship deal is confined to the 2023/24 season. The long-term partnership of Brauerei C. & A. Veltins and FC Schalke 04 in terms of the serving beer in the ground and in the naming rights for the VELTINS-Arena remain unaffected and this partnership had already been extended until 2027. The details of the contract will remain undisclosed.

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Schalke and Veltins look to increase U.S. focus by creating one of a kind viewing party experience

For years, fans of the so-called “Königsblauen” across the United States have woken up in the early hours of their weekends, donned their kits and scarves, and cheered their favorite club from afar on matchday by heading down to their local social club or soccer bar. And now, with the help of the club and its stadium naming partner, Veltins, these supporters are being brought closer to their club than ever before, through official viewing parties, which are held across the country.

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