FC Schalke 04 prolongs partnership with K8.com

Stability on the path of S04’s internationalization strategy: The Asian Online Gaming company K8, who has become a partner of the Royal Blues with the beginning of the season 2017/2018, extends the partnership for another three-year period including the option to extend further on. K8 will remain the “Official Asian Online Gaming partner of FC Schalke 04.”

S04 Head of Marketing Alexander Jobst said: “We are delighted to continue our partnership with K8. K8 is very well known in their target market Asia and is therefore an important partner to help increase Schalke 04’s presence there.”

Martin Wei, representative of K8, expresses: “We are honored to continue our cooperation with the Schalke 04 Football Club: our partnership established very well in the last two years, when Schalke 04 was also very active in our Asian target market. We appreciate Schalke 04’s intension to expand their activities in Asia, mainly in China. On this basis and due to Bundesliga’s strong image as one of the major European Football leagues it is the ideal marketing platform to promote our brand further on. We are looking forward to stay a key partner of Schalke 04 and to support the club in its aim to add even more successful chapters to the club’s glorious history in the near future. We wish the club to achieve satisfactory results in the upcoming 19/20 season!”

As a partner, K8 will continue to be integrated into the TV advertisement like LED boards at the VELTINS Arena and remains the official sponsor of the extra time, as well as having a strong presence on Schalke 04’s Asian language websites.

K8.com, which Chinese name is 凯发娱乐, is one of the world’s leading online gaming brands. Based on the business philosophy of diverse developments, K8 has been expanding their online gaming business in Asia and promise “to create the most abundant live-streaming online gaming marketplace in Asia”. K8.com has also been fully authorized by the Philippine CEZA and First Cagayan when they launched their grand opening of their online gaming years ago.

Share page

You may also be interested in


REWE agree new partnership with FC Schalke 04

The Royal Blues are pleased to announce a new partnership with REWE. The retail company will have their logo displayed on the first-team training and warm-up clothing for the remainder of the 2021/22 season, after the two parties agreed to a sponsorship deal this week.


S04’s 2022 training camp to take place at tourism partner Hohe Tauern

FC Schalke 04 and the Austrian national park Hohe Tauern GmbH will continue their successful and highly valued cooperation. The new agreement to this tourism partnership, which began in 2016, will now run until 30th June 2023, with the option to extend the deal too. The Royal Blues will once again hold their summer training camps in Austria during this period.


VIVAWEST become new partner of FC Schalke 04

VIVAWEST are the new partner of FC Schalke 04. Effective immediately, the logo of the housing company will be displayed on the club’s shirts. Both parties have agreed to not disclose further details of the partnership.


S04 extend their partnership with Coca-Cola until at least 2025

Good news at the start of the year: FC Schalke 04’s partnership with Coca-Cola Europacific Partners Deutschland GmbH that began in 2013, will continue over the coming years. The contract between the Royal Blues and their premium partners has been extended until 2025 (having been due originally to run out in 2022) and is valid for both the Bundesliga and Bundesliga 2. Visitors to the VELTINS-Arena will have access to a wide range of alcohol-free beverages including Coca-Cola, Coca-Cola Zero and Mezzo Mix.