New sleeve sponsor HARFID

HARFID, a medium-sized owner-operated construction and project management company, will become Schalke’s new sleeve sponsor for the 2020/21 season

HARFID wird neuer Ärmelpartner

HARFID’s partnership with Schalke began in 2018, and was the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal season. With the new sponsorship, HARFID have become a premium partner of the Royal Blues. The club have extended the sponsorship agreement with HARFID until 30th June, 2025.

Alexander Jobst, head of marketing and communication at Schalke, said: “It’s a great sign of mutual appreciation when a partnership develops like the one between Schalke 04 and HARFID. It underlines our joint successful strategy of self-marketing. We are looking forward to the upcoming years with HARFID as our new premium partner.”

It’s a great sign of mutual appreciation when a partnership develops like the one between Schalke 04 and HARFID.

Alexander Jobst

Harfid Hadrovic, CEO of HARFID: “We began sponsoring Schalke in 2018 because we were convinced by what we saw, and we expanded our partnership with them in 2019 for the same reason. We are very pleased with what we at HARFID have achieved through our partnership with Schalke 04. That’s why we are further expanding our partnership, and are looking forward to being prominently displayed on the shirt sleeves. In the midst of these trying times, which have also had an impact on our company, it’s important to stick together and to continue working towards a successful future.”

HARFID will replace Deutsche Post as a premium sponsor, and will have exclusive marketing rights inside the VELTINS-Arena and advertising opportunities with players and club officials, as well as being the sole sleeve sponsor for the Royal Blues in both the Bundesliga and DFB-Pokal.


Share page

You may also be interested in


Schalke 04 launch innovative content cooperation with Onefootball

Working together for greater reach: FC Schalke 04 have teamed up with Onefootball. As of now, all editorial content on the club’s homepage will also appear on the App and website of the world’s largest football media platform. Onefootball will be directly linked with the S04 backend, meaning the content will simultaneously appear on both the Royal Blues’ homepage and on Onefootball.


Suat Serdar claims back-to-back Player of the Month awards

With 60 percent of the vote, Suat Serdar was named FC Schalke 04’s January Player of the Month. The 22-year-old Germany international has now won back-to-back POTM awards.


Schalke and Veltins look to increase U.S. focus by creating one of a kind viewing party experience

For years, fans of the so-called “Königsblauen” across the United States have woken up in the early hours of their weekends, donned their kits and scarves, and cheered their favorite club from afar on matchday by heading down to their local social club or soccer bar. And now, with the help of the club and its stadium naming partner, Veltins, these supporters are being brought closer to their club than ever before, through official viewing parties, which are held across the country.


FC Schalke 04 prolongs partnership with

Stability on the path of S04’s internationalization strategy: The Asian Online Gaming company K8, who has become a partner of the Royal Blues with the beginning of the season 2017/2018, extends the partnership for another three-year period including the option to extend further on. K8 will remain the “Official Asian Online Gaming partner of FC Schalke 04.”