Schalke Coaches Enjoy Southern Hospitality in Atlanta

It was an action-packed weekend as some of Schalke’s Knappenschmiede coaches traveled to Atlanta, Georgia, to conduct a series of events and clinics to promote the club’s partnership with Kick It 3v3. As Atlanta is home to one of the biggest Kick It tournaments in America, it was perfect timing for the club’s coaches and mascot Erwin to experience this amazing city first-hand and engage with the young players.

Before hitting the pitch, the coaches and Erwin went back-to-school with a fun visit to the incredible Atlanta International School. The Knappenschmiede coaches were guest teachers in two German language classes and had a great time speaking German to the fluent students. After an amazing lunch with the German-American Chamber of Commerce, the coaches hit the gym to lead two youth clinics for 60 high-energy students. One of Atlanta’s most recognizable faces also made a guest appearance at the school to meet Erwin – “Freddie the Falcon,” who is the mascot for the Atlanta Falcons of the NFL.

Our Schalke delegation also took a quick trip downtown to meet the Consul General at the German Consulate. The Consul General welcomed Schalke’s initiatives, and was thrilled to hear that Schalke will be placing an emphasis on the city moving forward. Erwin presented the Consul General with a special autographed jersey to celebrate the occasion, and left holiday gifts for the Consulate members to enjoy.

On Saturday and Sunday, our group traveled to the beautiful LakePoint Sporting Complex in suburban Atlanta for the Kick It 3v3 tournament. Schalke’s coaches, led by Sam Farokhi, received a warm welcome as they walked the fields, and were genuinely impressed with the level of talent and enthusiasm by the players, who ranged from 8-16 years old. The coaches also evaluated each team for their adherence to the “Schalke Values,” and invited 20 teams to participate in two special soccer clinics during the tournament. One of those teams, “Storm,” won a random drawing for a VIP trip to Gelsenkirchen to watch the club’s final game of the season on May 18.

Umbro USA also joined us at the Kick It event, and hosted a “Boot Room” activation for all participants. Players were encouraged to sample Umbro’s latest boot offerings, and even had the chance to use them in games.

Share page

You may also be interested in


Jersey swap: Special edition for match against Nürnberg

FC Schalke 04 and 1. FC Nürnberg have enjoyed a close fan friendship for years. Their supplier Umbro have come up with something very special for the Bundesliga meeting on Friday between the two sides: they will both wear special one-off jerseys.


FC Schalke 04 celebrate opening of Chinese office in Shanghai

On Wednesday 20th March, FC Schalke 04 officially opened their new office in Shanghai. Royal Blues chairman for marketing and communication, Alexander Jobst, and head of the Chinese department, Philipp Rütgers, attended the celebrations and helped to cut through the Royal Blue ribbon.


FC Schalke 04 record highest ever turnover and record annual excess for 2018

FC Gelsenkirchen Schalke 04 e. V. have recorded a turnover of 350.6 million Euros for 2018 compared with 240.1 million Euros for the previous year. The club have exceeded the previously highest ever turnover set in 2016 (265.1 million Euros). The club’s annual excess has also been recorded as 40.5 million Euros, a new record. Last year, the annual excess was -12.2 million Euros.


Schalke Quest: Royal Blues publish an augmented reality app

The new augmented reality app from Schalke 04 offers users lots of interaction opportunities, including users being able to discover their local region, answering questions on the club’s history or founding a virtual fan club. Schalke Quest is available now on all iOS and Android devices.