Schalke and Veltins look to increase U.S. focus by creating one of a kind viewing party experience
For years, fans of the so-called “Königsblauen” across the United States have woken up in the early hours of their weekends, donned their kits and scarves, and cheered their favorite club from afar on matchday by heading down to their local social club or soccer bar. And now, with the help of the club and its stadium naming partner, Veltins, these supporters are being brought closer to their club than ever before, through official viewing parties, which are held across the country.